Which Email Service Provider (ESP) Should I Connect?

Cold emailing is a straightforward yet potent way to reach new customers. Success in this realm hinges on your emails reaching the inbox and compelling the recipients to action. Here's why connecting Google Workspace with Mails.ai, instead of resorting to cheaper email service providers (ESPs), is your ticket to cold emailing triumph.

The Downside of Cheap ESPs

Opting for a cheaper ESP may appear cost-effective initially but comes with a hidden snag - compromised email deliverability. This shortfall can significantly undermine your cold emailing efforts, making the initial cost savings a false economy.

The Google Workspace Advantage

Google Workspace is renowned for its robust email infrastructure, ensuring your emails enjoy high deliverability, particularly to Google Workspace users, a substantial portion of your potential audience. Here’s why it’s the ideal choice:

1. Favored Delivery by Google: Emails sent from Google Workspace are more likely to be welcomed by Gmail/Google Workspace compared to emails sent from other email service providers. This is because Google tends to favor its own services, which can help your emails reach the inbox instead of getting filtered out as spam.

2. Enhanced Deliverability: The reputable backing of Google means emails sent from Google Workspace are less likely to be flagged as spam by other ESPs, hence, reaching the inbox and standing a higher chance of being opened.

3. Optimized for Gmail: With a large populace using Gmail & Google Workspace, having an ESP that’s optimized for Gmail deliverability is a significant advantage.

What about using Free Gmail Accounts (aka Personal Gmail Accounts)?

Regarding free Gmail accounts, Google enforces strict limits and rules. This stance stems from their desire to deter cold emailing via Free Gmail accounts.

Google's algorithm is very smart in detecting what the accounts are being used for. Their rules and limitations are more relaxed towards the paid Google Workspace accounts.

So when it comes to recommendation - we always suggest using the paid Google Workspace accounts. That said, several experienced users have reported great success with free gmail accounts.

Why Mails.ai

Mails.ai sets itself apart from other cold email tools with its superior warmup pool quality and intelligent AI-powered sending features. Here’s how:

1. Superior Warmup Pool Quality: Our warmup pool predominantly comprises Gmail/Google Workspace accounts, ensuring a high-quality warmup process and better email deliverability.

2. Smart AI Sending: With smart AI-powered sending algorithm, Mails.ai optimizes your email sending schedules, significantly boosting your chances of hitting the inbox and getting your emails opened.

3. Sender Rotation and Scheduling: These features allow for a diversified sending pattern, further enhancing deliverability and avoiding spam triggers.

The duo of Google Workspace and Mails.ai provides a robust solution to the deliverability challenges in cold emailing. While Gmail/Google Workspace might not be the cheapest option, the remarkable email deliverability and warmup pool quality make this combo a wise choice for effective cold emailing.

Up Next ➡️