Introduction to Spintax
Spintax (or "spin syntax") is more than just a tool for creating varied text. It plays a crucial role in ensuring your emails aren't flagged by email service providers, leading to better deliverability rates.
Why Use Spintax?
Increased Email Deliverability: Using the same email template repeatedly can make your emails appear as spam or mass sends to email service provider algorithms. Spintax increases the variations of your emails, ensuring each email appears unique, thereby avoiding potential spam flags and ensuring higher deliverability.
Enhanced Engagement: With multiple variations, your emails are less likely to look robotic, leading to better recipient delivery thus more engagement.
How Does Spintax Work?
At its core, spintax uses curly brackets {} and vertical bars | to denote variations in text. The content within the brackets is randomized based on the alternatives separated by the vertical bars.
Basic Spintax Format:
{Option1 | Option2 | Option3}In the above example, the spintax will randomly choose between "Option1," "Option2," and "Option3." With Mails.ai, you're not restricted to three choices – you can have as many as you'd like.
Advanced Spintax Example:
{Hi | Hello | Hey} {{first_name}},
I’d love to {learn | hear | find out} more about how you {handle | manage | deal with} sales at {companyName}. One of our clients, CASE STUDY, managed to {increase | boost | raise} their sales by over 20%. Given this pace, they're on track to double their sales compared to last year.
{Can I give you a quick call anytime next week? | Do you have some time this or next week for a discussion? | Are you available for a brief chat in the upcoming days?}
I'd be keen to explain on a brief call how {{company_name}} can achieve similar success.
{Thanks | Best wishes | Kind regards},
{{sender_name}}
CEO & Founder
This spintax creates an array of personalized and varied emails to potential leads, enhancing the chances of engagement and response.
ChatGPT Prompt:
Want to use ChatGPT to create your spintax structure for you? Try using the following prompt.
Add spintax to this cold email and use the following spintax structure for spintax {main word | synonym 1 | synonym 2}. Do not spintax anything that is already in brackets {{}}: Count variations:
Want to count the number of variations from your output? Test it out with this handy tool: http://sp1n.me