In the vast sea of the cold email outreach space, getting your messages to reach their destination is like directing a fleet of ships to a specific port. Here's a simplified guide on how to ensure your emails don't get lost in cyberspace but find their way into your lead's inbox.
Assessing your email's deliverability rate is like reading a sea chart for the smoothest navigation route. Read this guide on how to check your email deliverability score.
It's important to know that confirming whether a campaign email ends up in the spam folder or inbox necessitates accessing the recipient's account. And due to privacy and technical issues, we can't formulate a system that can precisely discern email landing zones.
However, various navigational tools, like Glockapps, Mail Tester, and Mailercheck, can provide detailed delivery reports. These resources generate a list of leads for you to send emails to, and subsequently produce a report based on the number of successfully delivered emails. It's akin to taking a reconnaissance trip before sailing with your full fleet.
Estimating email deliverability ultimately depends on several factors:
The reputation and age of your domain
The standing of your email service provider's IP
Whether you're utilizing SPF, DKIM, and DMARC
Inclusion of links/images, including open tracking pixels
Getting sneak peeks into your email content's performance is possible with testing tools like Mailercheck. However, no tool can unequivocally determine each email's delivery status.
Various factors can influence your deliverability rate. Try this tool: https://www.mail-tester.com/ to examine your technical setup. For more extensive deliverability tests, consider conducting a Glock Apps test.
Valuable Content: Ensure your email content is meaningful and beneficial to your leads.
Subject Lines: Accurately describe your email content in subject lines. Avoid misleading or clickbait headlines.
Unsubscription: Prominently display an unsubscribe link in your emails or inform your leads they can unsubscribe by simply responding to the email.
Email List Maintenance: Remove inactive or invalid email addresses regularly to reduce email bounces.
Testing and Optimization: Perform A/B testing, analyze the results, and continually refine your email campaigns.
Email Service Provider: Choose a reliable provider that offers effective features to enhance deliverability.
With these tips and tools from Mails.ai, navigating the cold outreach space should be smoother sailing!
