Press Request a second review in the dashboard, or POST /v1/messages/appeal with the same subject and body the refused send used. A second, independent judgment is made under the identical policy — a review is not a softer pass, it is a different reader.
The four outcomes
overturned— that exact content is cleared for 24 hours and the identical send goes through.upheld— the refusal stands. The content is cold outreach or marketing under the same policy a second reader applied.not_appealable— the block is deterministic policy (prohibited content, bulk-list language, a multi-signal cold pitch). There is no review to run, and saying so beats pretending to review it.not_blocked— the content is not refused at all; something else went wrong with your send.
Two things worth knowing
An appeal is never a re-roll. Identical content replays its stored outcome, so re-submitting the same message does not eventually get a yes.
Ten appeals per workspace per 24 hours.
If a whole class of your legitimate mail is being refused, that is a product problem on our side and worth an email — the appeal path is for individual messages, not for a systematic mismatch.
Email [email protected]